Monga tiwona, ogula akukhala ozindikira komanso osamala kwambiri za momwe chakudya chawo chimapangidwira.Apita masiku opewera zilembo ndikuyang'ana pakupanga ndi kupanga.Anthu amayang'ana kwambiri kukhazikika, kuyanjana ndi zachilengedwe, komanso zosakaniza zonse zachilengedwe.
Tiyeni tidutse mayendedwe asanu ndi awiri apamwamba pamakampani azakudya ndi zakumwa, chimodzi ndi chimodzi.
1. Zakudya zochokera ku zomera
Ngati mumamvetsera masamba ochezera a pa Intaneti, zamasamba zimawoneka ngati kulanda dziko.Komabe, chiwerengero cha anthu omwe amadya zamasamba olimba sichinachuluke kwambiri.Kafukufuku waposachedwapa wasonyeza kuti 3% yokha ya akuluakulu a ku United States amazindikira kuti ndi nyamakazi, yomwe imakhala yokwera pang'ono kuposa chiwerengero cha 2% kuchokera ku 2012. Deta ya kafukufuku wa Nielsen IQ imasonyeza kuti mawu akuti "vegan" ndi nthawi yachiwiri yofufuzidwa kwambiri, ndipo yachisanu ndi chiwiri-yofufuzidwa kwambiri pamasamba onse ogulitsa pa intaneti.
Zikuwoneka kuti ogula ambiri akufuna kuphatikiza zakudya zamasamba ndi zamasamba m'miyoyo yawo popanda kusinthiratu.Chifukwa chake, ngakhale kuchuluka kwa ma vegan sikukuchulukirachulukira, kufunikira kwa chakudya chochokera ku mbewu ndi.Zitsanzo zingaphatikizepo tchizi wa vegan, "nyama" yopanda nyama, ndi mkaka wina.Kolifulawa imakhala ndi kamphindi, chifukwa anthu akuigwiritsa ntchito pachilichonse kuyambira m'malo mwa mbatata yosenda m'malo mwa pizza.
2. Kupeza zinthu mwanzeru
Kuyang'ana pa chizindikiro sikokwanira-ogula amafuna kudziwa momwe chakudya chawo chinachokera ku famu kupita ku mbale yawo.Kulima m'mafakitale kudakali kofala, koma anthu ambiri amafuna zosakaniza zokhala ndi makhalidwe abwino, makamaka pankhani ya nyama.Ng'ombe zaufulu ndi nkhuku ndizofunika kwambiri kuposa zomwe zimakula popanda msipu wobiriwira ndi kuwala kwa dzuwa.
Zina mwazinthu zomwe makasitomala amasamala nazo ndi izi:
Biobased Packaging Claim Certification
Eco-Friendly Certified
Reef Safe (mwachitsanzo, zakudya zam'madzi)
Biodegradable Packaging Claim Certification
Chitsimikizo cha Fair Trade Claim
Chitsimikizo cha Ulimi Wokhazikika
3. Zakudya zopanda pakein
Kusalolera kwa mkaka ndikofala ku US, pomwe anthu opitilira 30 miliyoni amakhala ndi vuto la lactose muzakudya zamkaka.Casein ndi puloteni yomwe ili mu mkaka yomwe imatha kuyambitsa ziwengo.Chifukwa chake, ogula ena amayenera kupewa chilichonse.Tawona kale kuchulukirachulukira kwa zinthu “zachilengedwe”, koma tsopano tikutembenukira ku zakudya zapadera.
4.Zopanga tokha
Kukwera kwa zida zoperekera chakudya kunyumba monga Hello Fresh ndi Home Chef zikuwonetsa kuti ogula akufuna kupanga zakudya zabwino m'makhitchini awo.Komabe, popeza munthu wamba sanaphunzitsidwe, amafunikira chitsogozo kuti atsimikizire kuti sapanga chakudya chawo kukhala chosadyedwa.
Ngakhale simuli mubizinesi yazakudya, mutha kukwaniritsa zomwe mukufuna kuti zitheke popangitsa kuti makasitomala azisavuta.Zakudya zopangidwa kale kapena zosavuta kuphika ndizofunika kwambiri, makamaka kwa iwo omwe amagwira ntchito zingapo.Ponseponse, chinyengocho ndikuphatikiza kusavuta ndi china chilichonse, monga kukhazikika komanso zosakaniza zachilengedwe.
5. Kukhazikika
Ndi kusintha kwa nyengo komwe kukubwera pachilichonse, ogula amafuna kudziwa kuti malonda awo ndi osamala zachilengedwe.Zopangidwa ndi zida zobwezerezedwanso kapena zogwiritsidwanso ntchito ndizofunika kwambiri kuposa zomwe zimagwiritsidwa ntchito kamodzi.Mapulasitiki opangidwa ndi zomera akukhalanso otchuka kwambiri chifukwa amathyoka mofulumira kusiyana ndi zinthu zopangira mafuta.
6. Kuwonekera
Izi zimayendera limodzi ndi kufufuza koyenera.Makasitomala amafuna kuti makampani aziwonekera momveka bwino pazomwe amagulitsa komanso kupanga.Zambiri zomwe mungapereke, mudzakhala bwino.Chitsanzo chimodzi choonekera poyera ndikudziwitsa ogula ngati pali zamoyo zosinthidwa ma genetically modified organisms (GMOs) zomwe zilipo.Mayiko ena amafuna kulembedwa izi, pomwe ena safuna.Mosasamala kanthu za malamulo alionse, ogula amafuna kupanga zosankha mwanzeru ponena za chakudya chimene amadya ndi kumwa.
Pakampani, opanga ma CPG amatha kugwiritsa ntchito ma QR code kuti apereke zambiri zazinthu zinazake.Label Insights imapereka ma code osinthidwa makonda omwe angalumikizane ndi masamba otsikira ofanana.
7.Zokoma zapadziko lonse lapansi
Intaneti yalumikiza dziko lonse lapansi kuposa kale, kutanthauza kuti ogula amakumana ndi zikhalidwe zambiri.Njira yabwino yopezera chikhalidwe chatsopano ndikuyesa zakudya zake.Mwamwayi, malo ochezera a pa Intaneti amapereka zambiri zosatha za zithunzi zokoma ndi nsanje.
Nthawi yotumiza: Nov-08-2022